Brand - Your marketing message in print

HML provides creative graphic design as part of our brand and marketing services. Developing brand identity, corporate stationery, exhibition and promotional materials including POS (Point of Sale) as part of a client's marketing strategy is at the core of what we do.

Graphic design should not be seen in isolation but as part of a wider marketing effort that encompasses an array of print and advertising media.

At HML we can lead a creative design project, starting at brand identity development through to launch and supporting marketing material or enhance an existing brand with individual graphic design treatments.

Many companies over complicate print communication, loading print materials with copy and images to ensure they capture all of a company’s products and services without considering where in the communication process corporate brochures best facilitate an understanding of their company.

Corporate brochures should provide the reader with an insight into what makes your company special. They should explore the character and personality of the company, crucially providing the evidence of what differentiates your company from your competitors.

The key to success is clear strategic thinking.
Publications can do many things effectively and cost effectively. But they can also be a waste of money. To avoid this

• Clarify your objectives
  What are you trying to achieve?
  Who are you talking to, and why?
  One audience or several?
  A range of agendas, or just one?
  Your audience's mindset?
  

• Choose your media
  Your audience and objectives dictate your media. (This may sound obvious, but you'd be surprised how often a brochure is sent to do the work of a newsletter; a glossy catalogue produced at great cost, when a simple datasheet would have done the job better.) We can advise you on which format or formats will best serve your needs, effectively and cost-effectively.
  

• Think: process
  Provide overall strategic coherence.
  Clear guidelines for content, photography and illustrations, copy, formats.

Ultimately HML will free up substantial internal resources, for reassignment to more worthwhile ends.