Marketing support - marketing plan

Running a successful business is not like a field of dreams; you can build it but they might not come. Marketing is all about letting people know about the product or service you offer, and persuading them to buy or use it. And for effective marketing you have to let people know about your product or service repeatedly. To do this, you're going to have to come up with both a marketing strategy and a marketing plan.

Marketing Plan Versus Marketing Strategy
What's the difference between a marketing strategy and a marketing plan?
The marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company's role in relationship to the competition. The marketing strategy is essentially a document that you use to judge the appropriateness and effectiveness of your specific marketing plans.

Web Strategy & Consultancy
Whether you are taking your first steps onto the internet or have been disappointed with the returns on your current strategy, HML can provide clear advice and assistance. It is recognised that the majority of UK web sites do not meet the expectations of their owners.

The key reasons for this include:
• no clearly defined objectives
• poor understanding of your business by your developers
• no consideration of your customers' needs
• no integration with existing marketing or business systems.

HML will help you to address all the issues affecting the success of your web site and create a strategy based on a good understanding of your business and customers needs. A strategy that integrates with and enhances your overall marketing approach.

Services
Marketing Plans
Marketing Audit
E-Marketing strategy
Business Planning Integration
(Suitable for Fund managers/investors/grants)

Useful Links
Creating your Marketing Strategy
Creating your Marketing Plan Strategy